Negative Campaign Ads Much More Frequent, Vicious Than In Primaries Past

Margo Channing (Bette Davis) said it way back in “All About Eve”:  Fasten your seatbelts, it’s going to be a bumpy night!  That’s what we are in for as this election year moves ahead.

Four years ago, just 6 percent of campaign advertising in the GOP primaries amounted to attacks on other Republicans; in this election, that figure has shot up to more than 50 percent, according to an analysis of advertising trends.

And the negative ads are not just more frequent — they also appear to be more vitriolic.
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