Ed Vidler, the Face of Vidler’s 5 & 10 Store in East Aurora, Dies at 90

Jan. 13, 2019
Ed Vidler is seen in his store in 2000. (Buffalo News file photo)
Ed Vidler is seen in his store in 2000.

Ed Vidler, the president of the iconic Vidler’s 5 & 10 store in East Aurora, died Saturday morning, according to a post on the store’s Facebook page. He was 90.

The son of Bob Vidler Sr., who founded the store in 1930 after he learned that his mother-in-law had to leave East Aurora to buy a spool of thread, Mr. Vidler became the face of the business in folksy commercials with his older brother, Bob Jr., in 1980s.

Caricatured in a statue sitting with its legs hanging over the roof of the store, he has presided over the village’s Main Street for the past 10 years.
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