How Buffalo and Rochester Figured into Labatt’s Newest Beer

Feb. 15, 2019

Ryan Brady, brewmaster at Labatt Brew House, pours a Labatt Blue Citra. Brady created the recipe for the new flagship Labatt USA brand – now available in 12-, 16- and 24-ounce cans – while he was an assistant brewer at Genesee Brewing Company in Rochester, which is owned by the same parent company. (Sharon Cantillon/Buffalo News)
Ryan Brady, brewmaster at Labatt Brew House, pours a Labatt Blue Citra.

The Thruway toll plazas in Buffalo and Rochester got a pretty good workout as a small team of innovators developed the newest Labatt beer.

“I think everyone in this company who lives in Rochester and here in Buffalo has made the drive at least 100 times,” said Ryan Brady, the Labatt USA brewer who created it.

Labatt Blue Citra – a hoppy session lager that debuted in cans in recent days across upstate New York, Pennsylvania, Michigan and Ohio – became the first in a Buffalo-Rochester collaborative process expected to pump a larger variety of Labatt beer into the U.S. market in coming years.
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