Ready, Set, Shop: 5 Things to Expect This Holiday Shopping Season

Nov. 8, 2019

A JCPenney shopper has a hard time managing her four boxes of boots on Black Friday. (Sharon Cantillon/News file photo)
A JCPenney shopper has a hard time managing her four boxes of boots on Black Friday. 

There are Christmas carols on the radio. Black Friday deals have been out since before Halloween. The “Christmas creep” has been extra creepy this year. Like it or not, the holiday shopping season is already underway.

Shoppers surveyed in early October said they will spend $1,048 this year, according to the National Retail Federation’s annual survey of 7,782 people. That’s 4% more than in 2018.

The NRF’s holiday forecast, which looks at economic factors rather than consumers’ predictions about their own spending, expects holiday retail sales in November and December to increase between 3.8% to 4.2% compared to last year. It’s forecasting a holiday haul between $727.9 billion and $730.7 billion.
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